ROI’s measurement
Otávio Freire and Diego Senise, coauthors of the book ROI in Communication, which second edition was launched in May of 2013, are the coordinators of ILUMEO’s consultancies.

The methods and tools were originated from the scientific studies developed by consultants and international benchmarks.

Offered services:
- Strategic Marketing Planning
- Integrated Communication Planning
- Marketing and Communication resources’ management
- Return of Investment in Communication and Marketing measurement

Besides consultancies, ILUMEO disseminates its knowledge over returno f investment in communication through the APRIMORA courses. For further information, click here.